A NEW coffee cup which is the first to be fully plastic-free and without a lid has been launched in the UK today after a plea from TV chef Hugh Fearnley-Whittingstall.
The star challenged major coffee chains to switch to a “properly recyclable” cup to solve the problem of 5,000 coffee cups being thrown away in Britain every minute.
In response, an entrepreneur has created the ButterflyCup – which needs no separate lid and is being described as “the world’s most environmentally friendly disposable cup”.
They say the cup contains no plastic laminate and due to its design, rids the need for a plastic lid. It can also be recycled in a paper bin.
Bosses say they have held talks with several of the major UK coffee chains and say it is being used in more than 20 countries.
It is being unveiled at centres of conservation charity Wildfowl and Wetlands Trust centres across the UK.
Founder Tommy McLoughlin said: “We are thrilled to be launching in the UK with WWT, an organisation whose ethos of protecting the natural world we share.
“It is a travesty that of the billions of coffee cups the UK uses each year, so few get recycled. We created ButterflyCup to lift the lid on this eco disaster and help solve it.
“We believe it is the world’s most environmentally friendly disposable cup, and we hope more coffee outlets across the UK give their customers the option of using it in the near future.”
Despite the rise of reusable cups, the WWF reckons that by 2030 the UK population will use 33 per cent more cups than it does now.